Design Process

The mission was to design a highly technological, yet feminine and graceful, steam hairstraightener, even if the room taken by the tank and the inside components was quite big. The result is a product with a high ergonomic value with professional performances; the rounded handle to make grip easier and the rotation during use are a proof of it. The peculiar sinuosity of the division between bodies creates a chromatic game that is captivating and original; the special rounded design of the front part of the main body allows to create soft waves with just a simple gesture. This product is featured by a minimal design; matt surfaces, soft metal finishes and a discreet technology are the key points of this project.
Hairstraightener
  • soft and simple lines
  • chromatic game in the division of bodies
  • precious details
Hairstraightener
HairstraightenerSteam Elixir
  • camouflaged display and tank
  • strong ergonomic value
  • precious details
  • removable tank
Hairstraightener
  • clear and simple user interface
  • wide plates for a better outcome
  • weave comb for locks